Did You Know 4.0 : The Media Landscape
On October 20th and 21st, The Economist Magazine will host their third annual Media Convergence Forum in New York City. Media Convergence Forum gathers a unique speaking faculty of thought leaders, marketing psychologists, technology experts, futurists, media and marketing professionals to look into the future to consider the ideas, technologies and tactics that tomorrow’s best organisations...
Hotel Mobile Marketing iPhone Application by Langham Hotel Hong Kong
Mobile marketing is on the rise. Langham Hotels International just launched their voice enabled iPhone application, Langham Touch, as part of their hotel mobile marketing plan and strategy efforts. Langham Touch was developed in house and aimed to create an application that was easy to use and relevant to business traveller. The iPhone application offer a voice enable phrases, helping guest to find...
Viral Internet Advertising Elf Yourself 1.0, OfficeMax 2006
In 2006, OfficeMax launched “Elf Yourself” for the 2006 holidays. The site has turned the free e-greeting site into an annual holiday tradition returning each season with new bells and whistles for the public to enjoy and spread holiday cheer. Viral marketing campaign metrics results (five weeks, 12/1/06 to 1/7/07) : Over 36 million site visits Over 11 million elves were created (41,000 per...
Search Engine Marketing : 10 Ways To Use Search Beyond SEM
Everyone knows that search can be an effective platform for driving online traffic, leads and sales. But most people don’t realize that search can be leveraged in many ways beyond just the Search Engine Marketing (SEM) channel. From using search to drive offline sales to mining search data for insights to build audience profiles, search has application to a wide range of marketing techniques. So,...
Viral Video Marketing DroidDoes, Motorola Droid
iPhone is one of the trendsetter in mobile phones. But lately, Verizon and Google, two powerhouses of communications come, together to bring you Droid. It’s not just another smart phone. It’s Droid. And it does. It does fast processing. Does the biggest screen. Does Swap batteries. Does run thousands of android apps at break-neck speeds. Droid. Google equipped and exclusively from Verizon...
Invisible Insights #2 : Social Media, Statistics and Research
The world is flat and change is happen everyday. Here’s some links of Social Media, Statistics and Research that we thought would be useful for your public relations, online marketing and online advertising activities : Based on the Top 10 Online Search Engine Providers October 2009 report by Nielsen Company, Google is still leading the search engine provider (66.1%). Guess that Google still...
Facebook Application for Public Relations Professional
Since Facebook opened up its API to developers, the social networking site has surged to become one of the most highly trafficked web destinations. And today, there are several campaign run on Facebook. This is what I call as Facebook phenomenon. So, if you’re a PR practitioner, you should have a Facebook profile. If for no other reason than to try and understand this phenomenon. Many of my...
10 Reasons Why You Should Jump to The Social Media
Social networking is on the rise. MySpace and Facebook is become one of your useful tool for business, even the small one. That’s why it shouldn’t come as a surprise that even smaller local businesses can even benefit from Myspace or Facebook. The social media landscape is not just for big business anymore. It is important that any business of all sizes tackle this channel very soon. And...
Viral Internet Advertising Elf Yourself 2.0, OfficeMax 2007
Following the success of 2006 holiday season, OfficeMax launched again Elf Yourself. In 2007 holiday season, ElfYourself.com had become an online holiday destination. This time you could upload a headshot of yourself and three other friends or members of your family, to create a troupe of festively dressed dancing elves. After six weeks of being live, the holiday site, ElfYourself.com, attracted a...
Viral Archives : Golf Lingerie Set, Mio Destino
Lingerie and Golf, Male Chauvinist Beauty? If that’s not male chauvinism, I don’t know what is. This ads works good and this golfing lingerie set is getting quite the buzz in cyberspace.
