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Random Articles from invisible PR Archives
7 Rules of Effective Social Network Marketing
Social networking is rapidly becoming the most preferred Web 2.0 marketing tool. If you are engaged in selling your products or services online, there is plenty you can do with social networking sites to promote your business. However, the possibilities are accompanied by inevitable pitfalls. Here are a few things to keep in mind in order to raise your effectiveness when using social networking sites. Rule...
Event Guide : Startup Weekend Northwest Arkansas
Developers, startup enthusiasts, marketing gurus, graphic artists and legal minds are invited to attend the first Startup Weekend event to be hosted in Northwest Arkansas on October 2 – 4 at the University of Arkansas Global Campus in Rogers. Northwest Arkansas Startup Weekend is presented by Rockfish Interactive. Tickets are $75 per person for the weekend, and give attendees access to networking,...
Guerilla Marketing Go Beyond Borders by CNN – Day 1
It’s time to remembering the night of fall. The fall of Berlin Wall. And to make us remember the autumn of change, CNN just launched their new Go Beyond Borders tag line at the 20th Anniversary of the fall of the Berlin Wall. Day 1 : The El Bocho Crew and Heimat Berlin take to the streets creating unique art installations using tape in preparation for the 20th Anniversary of the fall of the...
Guerilla Marketing Inner Beauty by Dove, Germany
Dove just made guerrilla marketing campaign about Inner Beauty in Germany. They modified scales without numbers were place in female locker rooms in schools and at swimming pools. The message on the scale simply translates to “Real beauty is not measured in kgs,” and while that is certainly true, will the young women this guerrilla marketing campaign tries to connect with actually step...
Social Media Event : Enterprise Social 2.0, RIP or ROI?
The Pan-European summit on “Enterprise Social 2.0: RIP or ROI?” will be held on the 27 & 28 January 2010 in Amsterdam. Speakers are from leading Fortune 500 companies. The summit will provide excellent opportunities for you to hear international experts discuss best practices on how to drive business performance using Web 2.0 and social media. Key issues snapshot : How to integrate...
PR Event : Public Relations 2.0, The New Tools of the Trade
It’s a brave new world out there, folks… … Old media titans are dying and new hybrid media forms are rising from their ashes. … A social media “badvocate” can make or break a company’s reputation overnight. … Bloggers are becoming journalists and journalists are starting to blog. … A prolific tweeter can bump a press release off the front page of a Google search. We call this...
6 Social Media Marketing Step for Retailer
Social media is the new buzz words. But still, social media is not a silver bullet. Marketing through social media is trully an art. It mixed up between experiment and mistakes. So, here the 6 steps to explore how social media might impact a retailer. 1. Think in terms of tribes Your customer is human too. Instead of looking at customers in one bucket, consider their affinities. JCPenney could create...
Evian Dancing Babies Take Over The Web
YouTube is one of great marketing’s tool. Once you can find the secret sauce to take your online video to the top of the chart, you can become the champion. And this month’s YouTube marketing champion is The Dancing Evian Babies. At the beginning of the month, Evian, owned by Danone Group, released the one-minute campaign on YouTube’s U.S., United Kingdom, Japan, France, Germany and Canada...
Online Marketing Campaign, Discover Lattea Design Contest by Melitta
Melitta, well known brand from Melitta Group Germany, just launched their online marketing campaign, Discover LATTEA Design Contest. Using the power of community and their consumers, during the design contest period, you can create your own LATTEA Macchiato glass and win great prizes! The prizes for the best designs are: 1st prize: LATTEA + 2.000 € 2nd prize: LATTEA + 1.000 € 3rd prize: LATTEA...
Online Social Network Advertising and Marketing by Asia Pacific Breweries
Asia Pacific Breweries (APB) just launched their online advertising and marketing campaign, “Drink Responsibly, Drink Savvy”, through their new campaign site Drink-Savvy.com. According to APB, to be savvy is “to understand”. To drink savvy is to understand your alcohol and how it affects you. More importantly, to drink savvy is about making responsible decision on drinking and...
