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Facebook Application for Public Relations Professional
Since Facebook opened up its API to developers, the social networking site has surged to become one of the most highly trafficked web destinations. And today, there are several campaign run on Facebook. This is what I call as Facebook phenomenon. So, if you’re a PR practitioner, you should have a Facebook profile. If for no other reason than to try and understand this phenomenon. Many of my...
Cool (FAKE) iPhone Commercial
According to eMarketer, more than half of social networking users have become a fan or follower of a brand online. Moreover, users are far more likely to say something positive about a brand than something negative. So, if some silly way gets the attention of the users, especially if it related to their beloved brand, then viral happen all the internet users. The same thing happened with the FAKE iPhone...
Social Media Event : Measuring Social Media Success
Measuring Social Media Success Tuesday, October 27, 2009 from 7:00 PM – 10:00 PM (ET) Brighton, MI Event Details : Pageviews, unique visitors, followers, fans, views, connections, retweets, oh my! Confused by all the different ways to measure success on social media? Join us for a three hour workshop that will teach you all the basics you need to measure your social media success! Only $30...
Viral Internet Advertising Elf Yourself 3.0, OfficeMax 2008
Gain the success marketing campaign in the last 2 years holiday season, OfficeMax launched Elf Yourself once again. In November 2008, OfficeMax relaunched again ElfYourself.com for 2008 holiday season. This time, OfficeMax partnered with JibJab to add entertaining new features and capabilities. In addition to more elves (up to five photos) and new dances (Classic, Disco, Charleston or Country), the...
Social Media Tips by Kodak
Why do business and brands should take the time to use social media like Twitter and Facebook? Because in today’s media landscape, it’s vitally important to be where the customers are. The exciting thing about social media is it offers the opportunity to engage in two-way conversations with the customers. What better way to know how to best serve the customers than to hear directly from them? Social...
New Zealand Online Tourism Advertising and Marketing Campaign Launched
Have you ever been in New Zealand? Well, if you never been there before, here’s your chances because Tourism New Zealand just launch their online tourism advertising and marketing campaign through Your Big Break, an online screenplay contest. So, if you’re dreaming to become a great film maker, this could be your big break. All you have to do is write three minutes screen play on how you...
Viral Marketing, The Guardian’s Word of Mouth Database Released
What qualities enable people to access and spread ideas and opinions faster and more persuasively than other? Learn more about identifying those most likely to talk about your brands and to influence others from The Guardian’s Word of Mouth Database. The Guardian study combines existing thinking around what makes people influential with a new piece of qualitative and quantitative research –...
US Executives Go Online for Business Intelligence
Information is just like gold mine for the business executives. In fact, some people believe that information is one you’re their business success. In the old time, newspapers, official trade information, trade insights and trade trends and development has becanme valuable source of information. But time has changed. Now, to find information fast, business executives turn to the internet. A recent...
10 Ideas How Universities Can Share Information Using Social Media
Its new media, new way of communication. But don’t forget, its still have the same fun. For universities, there are several way to use the power of social media to engage the community directly. Tools like Facebook Pages have given universities an opportunity to speak to audiences on their own, reaching thousands of people interested in keeping up with news at the school and connecting with...
Guerilla Marketing Stunt by Serious Games Interactive
Recently, Serious Games Interactive made their guerrilla marketing to their new Global Conflicts: Child Soldiers game and try to draw attantion to the use of child soldiers. They dressed up as Ninjas and run all over Copenhagen and placed the posters in some high profile places in Copenhagen. Cool guerrilla.. [via]
