Invisible Insights #4 : Social Media and Online Advertising

Category: Digital Marketing
Invisible Insights #4 : Social Media and Online Advertising

It’s already the last month of the year, time to watch and forecast 2010. Here some insight and research report that might fresh up the day :

Have some business in Australia? Good news, Australians recall one-third of online advertising according to the latest Nielsen’s online advertising effectiveness benchmarks. It reported that one-third of Australian consumers [...]

Basic Types of Online Advertising

Category: Digital Marketing
Basic Types of Online Advertising

Online advertising is an effective means of generating revenue and generating traffic to a business. Basically, there are two types of online advertising :

Paid advertising models
Free advertising models

And depend on the companies internet business models, as virtual storefront, information brokers, transaction broker, online marketplace, content provider, online service provider, virtual community, or portal, the [...]