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Random Articles from invisible PR Archives
Invisible Insights #4 : Social Media and Online Advertising
It’s already the last month of the year, time to watch and forecast 2010. Here some insight and research report that might fresh up the day : Have some business in Australia? Good news, Australians recall one-third of online advertising according to the latest Nielsen’s online advertising effectiveness benchmarks. It reported that one-third of Australian consumers exposed to an online...
Viral Online Advertising Assassin Creed, Ubisoft
Actually, it’s the first part of the promotional film from the game Assassin Creed that developed by Ubisoft. The video its going viral on YouTube. The video itself is live action short movie with beautiful special effects. Very impressive, and it become perfect example for viral video marketing for the entertainment industry. Why? It’s because we can connect emotionally with the characters...
Digital Marketing : Traackr Online Authority List
The online voices and bloggers can be just as important, if not more so, than traditional journalists. Biig companies and brands now know that. As result, understanding and find the influencers is higher than ever. Especially for brand relations. Traackr just launched their Online Authority List product to help marketers and public relations people to find out who is leading the online conversations...
Social Media Public Relations
Social media PR is the powerful combination of public relations and social media. While the term “social media” is not still a relatively new one, there’s no doubting its strength as a medium for promoting both your personal and business brand. This is where social media PR comes in. By using the very best promotional tools in PR – press releases, media contacts, dedicated PR campaigns...
How To Make A Viral Video
YouTube is one of the popular place where videos can become viral. But, is there any recipe for success? There is no ONE reason why videos become viral but there are a few observations about the characteristics of the videos. And the typical viral video will have some combination of these 7 characteristics: 1. Content: The content VERY uncommon. It is hard (and takes a LOT of discipline) to re-create...
Viral Online Advertising, Five Years of Firefox
Five years serving the web, too long? Well, Firefox made it their way. The faster, more secure, and fully customizable way to surf the web. Firefox just launched this video a few days ago celebrating precisely that, their 5 years with at least 1 billion fans. Please note, Firefox name itself has gone viral over these 5 years, with over 1 billion downloads. Early adopters who tried it and liked it...
Marketing Friday : Links of News, Insights and Research #1
Information is the one of key of business. Here some interesting information in the online world for the last couple days. Google sites still lead the search marketing world. There are more than 113 billion searches conducted worldwide in July 2009, representing a 41% increase vs. the same period last year, according to an analysis of the global search market by comScore, Inc. Social...
Social Media Event : Measuring Social Media Success
Measuring Social Media Success Tuesday, October 27, 2009 from 7:00 PM – 10:00 PM (ET) Brighton, MI Event Details : Pageviews, unique visitors, followers, fans, views, connections, retweets, oh my! Confused by all the different ways to measure success on social media? Join us for a three hour workshop that will teach you all the basics you need to measure your social media success! Only $30...
Audi Viral : Electricity Untamed, Tease of Frankfurt Motor Show
Frankfurt Motor Show is just a click away. And on the 15th of September, Audi will launch a electric concept car on Frankfurt Motor Show. To tease the motor lovers, Audi has launched a new ‘Electricity Untamed’ microsite, which refuels rumors of a possible R8 ePerformance Concept. The site boasts several viral videos as well as a countdown to the Frankfurt Motor Show. Fourtitude, the internet...
7 Rules of Effective Social Network Marketing
Social networking is rapidly becoming the most preferred Web 2.0 marketing tool. If you are engaged in selling your products or services online, there is plenty you can do with social networking sites to promote your business. However, the possibilities are accompanied by inevitable pitfalls. Here are a few things to keep in mind in order to raise your effectiveness when using social networking sites. Rule...
