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Social Media Event : Enterprise Social 2.0, RIP or ROI?

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The Pan-European summit on “Enterprise Social 2.0: RIP or ROI?” will be held on the 27 & 28 January 2010 in Amsterdam.

Speakers are from leading Fortune 500 companies. The summit will provide excellent opportunities for you to hear international experts discuss best practices on how to drive business performance using Web 2.0 and social media.

Key issues snapshot :

How to integrate social media programs successfully into business strategies?
Building business momentum, visibility and market growth through social media
Measuring success and influence using metrics and analytics: what are the tools and techniques
Integrating viral marketing and social media into traditional marketing mix
Developing and activating audiences using social media channels such as Twitter, Facebook, blogs
Maximising brand awareness through creating powerful synergy using online and offline strategies
Social retailing: developing an integrated E-commerce approach and selling using social media
Engaging your organisation to use social media to maximise effectiveness and productivity
Tackling the legal and privacy aspects of implementing social media within a large organisation

Program Outline :

Google : Generating business momentum, visibility and market growth through social media
Kodak : Building a sound business case for social media programmes: assessing the pros and cons
Social media and ROI: use-cases are more compelling than Excel sheets – choosing the right KPIs and analytics for measuring performance
SWIFT : Examining the success and pitfalls of implementing social media in a large banking organisation
PHILIPS : Overcoming the bottlenecks of implementing social media: what are the essential steps?
Nokia : Re-engineering marketing: changing the mindsets of traditional marketing to embrace Web 2.0
MARS : Integrating viral marketing and social media into the traditional marketing mix
L’OREAL : Social e-tailing: developing an integrated e-commerce approach following each brands DNA
SAP : Engaging your organisation to use social media to maximise effectiveness and productivity
Airbus : Dealing with high expectations and serious resistance of implementing social media programmes in Airbus
Beiersdorf : Developing cost-effective channels of reaching your stakeholders using social media
Motorola : In-store social networking, driving brand effectiveness and retail purchases through C2C dialogues
LEGO : Fostering community value creation: ensuring effective engagement with users online and offline
Vodafone : Enhancing corporate performance through integrating social media into business strategies