Social Media Event : SFIMA Glitter of Social Media Workshop

The South Florida Interactive Marketing Association (SFIMA), a support and best practices group for the interactive marketing community, will present “The Glitter of Social Media,” a one-day workshop program that will teach how to profit using social media, which includes Twitter, LinkedIn, Facebook, Blogs, Podcasts, Word Press, and more. The workshop program, featuring seven nationally recognized social media experts, will be held on Friday, July 17, 2009 from 8:00 AM to 5:00 pm in the Julian and Ellen Knight Lecture Hall, Room 1124 in the Carl DeSantis Building at Nova Southeastern University, 3301 College Avenue in Davie, FL.

The event costs $99 for SFIMA members with paid membership, $249 for non-members, which includes an annual SFIMA membership that gives you access to monthly educational events for free. Breakfast, lunch and snacks are included in the program. To register for this event and view a video of the last workshop, visit www.sfima.com today as past SFIMA workshops have sold out quickly.

The media landscape is changing daily, and what worked last year may not work now. Social Media has emerged as one of the hottest trends and is being used to generate leads and profits for large and small businesses, nationally and locally. Most social media tools are free, but the challenge is to stand out from the 100 million others online. This SFIMA Workshop course will teach the tools and tactics to attract customers and coverage.

The expert panel includes: Melissa Goodis of Crispin Porter Bogusky (the agency that won the Grand Effie Award for results related to the Burger King “Whopper Freakout” campaign); Jay Berkowitz from TenGoldenRules.com; Catherine Schenquerman and Stephanie Leavit from Carnival Cruise Lines; J.B. Glossinger from MorningCoach.com; Mande White from FreeSocialMediaHelp.com and John Lawson from ColderICE. These experts have personally launched successful programs in fast food, motivation, self-help, music, legal, hospitality, travel, high tech, retail and other industries.

THE SFIMA WORKSHOP Agenda:

• Understanding the Social Media Landscape
• Social Media Channels and what they mean to your brand
• Social Media Monitoring, Measurements & Metrics
• Social Networks
• Twitter
• Facebook
• LinkedIn
• Widgets
• Blogs, Word Press and Podcasts
• Word of Mouth
• Creating Profits Through Social Media Marketing
• Social Media Case Studies
• And much more…

The South Florida Interactive Marketing Association, founded in 2003, is one of 12 Interactive Marketing Associations in the US. It is a non-profit forum dedicated to the exchange of ideas, information and best practices to help members grow their interactive marketing activities and successes. The organization is the primary interactive marketing voice in South Florida. For more information, visit www.sfima.com.

Ticket Info: $99 members, $249 non-members

Friday July 17, 2009 from 8:00am – 5:00 pm

Nova Southeastern University

3301 College Ave

Ft. Lauderdale, Florida