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Viral Internet Advertising Elf Yourself 1.0, OfficeMax 2006

Viral Internet Advertising Marketing Elf Yourself 2006

In 2006, OfficeMax launched “Elf Yourself” for the 2006 holidays. The site has turned the free e-greeting site into an annual holiday tradition returning each season with new bells and whistles for the public to enjoy and spread holiday cheer.

Viral marketing campaign metrics results  (five weeks, 12/1/06 to 1/7/07) :

  • Over 36 million site visits
  • Over 11 million elves were created (41,000 per hour at its peak)
  • Users spent a combined equivalent of 600 years on the site
  • Over 79,000 MySpace hits
  • Fastest mover on Alexa Rankings, reaching 267 most visited site
  • #2 on Entertainment Weekly “Must List”
  • Over 100 User created videos on YouTube
  • Over 2 million Google search results

“The campaign exceeded our expectations by tenfold. It dramatically increased awareness of our brand.” said Bob Thacker, OfficeMax senior vice president of marketing and advertising.

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