Viral Marketing : Michael Jackson ‘This Is It’ Movie Launched

“Michael Jackson’s This Is It” is a music documentary that will show to Jackson’s fans and music lovers worldwide about behind-the-scenes look at the performer as he developed, created and rehearsed for his sold-out concerts that would have taken place beginning this summer in London’s O2 Arena. As we know, Michel Jackson passed away before those shows happened.

Sony Pictures has officially launched the marketing drive for Michael Jackson’s final film releasing the trailer for ‘This Is It’. The trailler is being hosted on YouTube and the official film website ThisIsIt-Movie.com. It offers a taster of the film which is set to open in the US on October 28, 2009, screening for just two weeks.

See the trailler below..