Viral Online Advertising, Hardest Hockey Shot Ever by Samsung
Vancouver 2010 Olympic Winter Games is still 93 days to go. And Samsung is the worldwide Olympic partner in Wireless Communication Equipment.
In June 23rd, Samsung launched their Olympic Games Campaign that called “Discover Your Every WOW Moment”. It’s Samsung Electronics’ marketing campaign theme for the upcoming Vancouver 2010 Olympic Winter Games.
Through the online contest, Samsung will be selecting five teams of two that will travel to Vancouver and share their Olympic experiences through regular postings to a Samsung Olympic-website as well as their personal blogs and social media accounts.
To promote the Samsung sponsorship of the Vancouver 2010 Winter Games, the video were made for their Mobile Explorer’s initiative.
With less than a week, the video has viewed by more than 90,000 views. Can it become successful viral online advertising?
