Viral Video Marketing Bike Lights and Safety, Holland
Creative Advertisement
Safety is common issue that people sometime forget about. In Holland, to create awareness on bike lights and safety, The Ministry of Transport, Public Works and Water Management used a viral video marketing. So far, the video is alredy viewed 160.000+ views on YouTube alone.
Following the seeding of the campaign on various social media platforms and blog, they continue the campaign on the offline media and other traditional media campaign (outdoor posters, radio commercials and online banners) that could drive some traffic to the landing page of the official campaign site. Offline, the BMX riders promote the campaign with events in which people are able to get their bike checked on descent lightning.
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