Viral Video Marketing Eichborn Fliegenbanner, Germany

To promote their exhibition stand at the Frankfurt Book Fair, Eichborn the publisher with the fly prepared 200 flies with an ultra light banner. The banner was attached with natural wax. After a short time the banner dropped off by itself. And the flies were not harmed.

The idea came from communication agency Jung von Matt/Neckar, responding to the publisher’s subtitle: der Verlag mit der Fliege. Cool integrated marketing strategy, offline and online, through guerrilla marketing and viral marketing.